the heretics
Gift Boxes
the heretics never been particularly good at doing things by the book. So when it came to creating gift boxes for them, we weren’t about to start either.
The idea was to bring together their wines and collaborations with like-minded producers into something that felt a little more special than your average gift box.
Alongside the wines, Noisy designed the packaging for their extra virgin olive oil, produced with Famiglia Congedi in Puglia, Fleur de Sel sea salt from Maison Charteau in France, and The Morning After coffee, created with Hampshire’s Moon Roast. Each with its own distinctive personality, but unmistakably part of the heretics family.
To bring everything together, we created beautifully finished black presentation boxes with bold typography, flashes of acid yellow and a healthy disregard for convention. From the oversized smiley face to the line ‘Ask for forgiveness, not permission’ printed in just clear varnish on the back, every detail was designed to be noticed.
Inside, bespoke foam inserts hold everything perfectly in place, whether it’s three bottles of wine or the collection of wine, coffee, olive oil and salt. Even the inside lid gets in on the act.
The result? A gift that looks rather lovely, doesn’t take itself too seriously and is almost too good to give away.
Almost.
What we delivered
Design
Art Direction
Copywriting
Product Photography
