Noisy led a full-scale rebrand for Clone, redefining the agency from the ground up. The transformation touched every part of the business. The first thing we did was develop a new logo, one that feels dynamic and confident and that set the tone for everything that followed.

Gone were the old orange and grey, replaced with a stripped-back black and white palette that gave the brand bold, graphic clarity.

The tone of voice was completely rewritten to reflect Clone’s personality: sharp, direct and refreshingly no-nonsense. We introduced a new photography direction too – capturing the pace and character of creative life behind the scenes, as well providing a style for the work itself.

The website was rebuilt from scratch to be clean, fast and focused, showcasing work without distraction. We developed a suite of icons and brand guidelines were created to lock everything into place and make it easy to stay consistent as the brand evolves.

In the studio, the rebrand came to life with striking office graphics – bold typographic statements and oversized visuals that turned the space into a living extension of the brand.

The result was a brand that doesn’t just look different – it feels different. Confident. Cool. Unmistakably Clone.