Frizzell Wealth Management
Branding
The new rebranded Frizzell Wealth Management is symbolised by its logo – a simple but distinctive form based on the pound sign, which immediately suggests finance. The f marque and the typestyle become a focal point and represent Frizzell’s role in helping shape people’s financial investments and opportunities.
We saw that the challenge lay not only in developing an immediate and striking visual identity but in establishing a framework. As such, we created a new brand guidelines document, a set of icons and a range of lifestyle images. The photography we used in the new brochure was about the ‘end result’ and stood outside the standard images typically found in financial practice communications.
We’ve worked with Jimmy and the team at Noisy for a few years and their work always exceeds our expectations. They have the ability to always come up with something great that really reflects our brand and what we’re trying to communicate. Their ideas, creativity and flare for design is second to none and we’ve always been so happy with their work – so much so that we entrusted them to help us with our entire company rebrand. The icing on the cake is that they are thoroughly nice people to work with!
Frizzell Wealth Management
